Masterclass 6: How to master Facebook and Twitter
Twitter and Facebook offer great opportunities for journalists and publishers, as well as significant challenges in using them effectively to reach existing and potential audiences, and make these services a constructive part of our publishing strategy.
The use of such social media platforms is new, and fast evolving. The material here builds on what we said about Twitter as a breaking-news tool in Chapter 6, and will put you on the right path, but there is a great deal more to be said, and we shall return to both Facebook and Twitter in the near future in further social media masterclasses and other content on this website.
Follow the links and you’ll find videos on the two topics, alongside a more detailed text explanation of how to use them, plus links to further resources and study.